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Below is an outline of both services and packages that The
A&R Department offers. You can select from the below list,
or from our 'Get Your Shit Together' and 'Full Service'
packages.
With all clients, we offer
an initial consultation and A&R appraisal free of charge.
[A&R]
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Feedback on song
structure/arrangement
-
Feedback, tips and pointers on sonic direction, as well
as mixing/mastering advice
-
Assistance with producer
choice and negotiation of contracts
-
Overseeing of recording
sessions, mixing, and mastering
-
Analysis and appraisal of live performance/live set
[artist
development]
-
Development of strong branding for the band, including
photoshoots, artwork, graphic design etc
-
Assistance with the formation of a creative team to
create the right video clips
[marketing/digital]
-
Development and execution both below-the-line marketing
strategies to build your digital presence and fan base
-
Development and execution
of above-the-line
digital and traditional marketing strategies to
advertise your product in the right channels
-
Identification of target markets and with this
information, development of a radio/TV strategy
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Building and optimising
mailing list Database
[strategic planning]
-
Development of touring strategies
-
Strategic planning with regards to release, promo,
touring dates etc
-
Negotiation of recording, licensing and publishing
deals
Packages
Below is an outline of the packages we offer, which provide
you with all the tools you need to propel you to the next
stage of your career.
Package 1: Get Your Shit Together
Project initiation,
strategic planning and project management. Clients are given
a crash course in content creation and developing an artist
and are given the tools and contacts they need to do so.
This package is for establishing artists and is charge on a
flat fee basis.
-
Development of a comprehensive 6 month release strategy
-
A&R appraisal of all songs
-
Producer choice and acquisition
-
Development of digital marketing direction
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Overseeing branding development
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Overseeing mixing/mastering
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Analysis of live show
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Assistance with release of any content
Package 2: ThreeSixty Digital Development
‘Build It And They Will Come’
The
A&R Department offer a comprehensive digital support package
to compliment your full strategy, or as a standalone option.
Includes:
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Artist's top 5 social media websites will be targeted
and maintained
-
Additional band page updates and maintenance as required
with:
-
Photographs (Live / Promotional)
-
Audio (Artist Tracks and Demos)
-
Press (Artist Updates, Biographies, Articles of
note)
-
Events (Shows / Gigs / Performances / Appearances)
-
Video (Live / Promotional)
-
Specific Fan Growth will also be targeted;
-
Email marketing campaign
-
Event Listings and Entertainment Guides updated
-
Setup of either a download page, competition page or
setup of other determined marketing portal including:
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Free setup of the page
-
Limited design of the page
-
Cutting edge security measures to stop download
abuse (such as link sharing to avoid handing over a
valid e-mail address)
-
Support and maintenance of the page's branding
-
Monthly statistics of traffic
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Monthly exports of collected database information
If
you require any further digital services, please get in
touch, as we can accommodate all your needs, such as digital
strategy mapping, webspace building and hosting, e-commerce
solutions, viral marketing, social media campaigns, the
world of targeted online advertising, and all levels of
dynamic digital marketing.
Package 3: Digital Music Marketing 101
So
you’ve got a release, but don’t know how to market it across
the web?
The
A&R Department has been at the coalface of digital music
distribution and marketing for some time, and we will work
closely with you to push your release out into the digital
space effectively.
This
package includes:
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Creating of a marketing concept for your release
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Working on your points of difference to help you stay
ahead of the pack
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Assisting you to get the most out of your marketing
budget
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Advice on choosing the best digital distribution for
your release
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Retail marketing, and pushing for digital feature
placement
Package 4: Brandit!
Got the music right but don't have the right visual
component to accompany it?
The A&R Department's Brandit! package helps bands/artists to
create and define their artistic direction and develop a
visual identity and brand for your music. We build a
creative team to help work on your brand, creating a unique
visual identity that is congruent with your music and can be
used for all visual mediums: websites, social networks,
artwork etc.
We will build a creative team as required including the
right photographers, graphic designers, webmasters,
publicists, directors, producers and stylists to fuolfill
the vision.
This
package includes:
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Overseeing of
photoshoots, including determining direction and
ensuring results
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Overseeing creation
of artwork for EPs, albums, websites etc
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Overseeing creation of videos, including finding the
right treatment/director that is congruent with the
branding
Package 4: Full Service
The full service, complete hands-on involvement and
project management. This package is for labels, management
companies, advertising agencies etc and is charged on a
monthly retainer.
-
Full appraisal of all songs, full creative input on
songwriting and sonic direction.
-
Intensive management of all facets of the project,
including:
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Producer & mix/mastering engineer choice and
attainment
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Development of a full release strategy
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Radio/Television/digital media strategy
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End-to-end physical and digital marketing plan,
including The A&R Department’s implementation of a
well rounded and conceptually unique approach to set
you aside from your peers
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Below-the-line digital profile management to build
your online fan relationships
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Above-the-line retail marketing and promotion, to
maximise your point of sale presence
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Branding overview - development of branding through
photography/graphic design
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Live rehearsal critique
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Analysis of live show
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Overseeing
of recording/mixing/mastering
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Fortnightly reporting on all facts of the campaign
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