Services & Packages

The A&R Department offers a wide range of artist development, marketing and distribution services to artists, producers and labels. Clients can choose a specific service to assist them in one area of their project, or choose from one of our packages that offers comprehensive solutions for different project development phases. In addition to our standard services and packages, we can also tailor our services to suit individual client needs.

We take the time to gain an understanding your project to ensure it is at a stage where they are ready to embark on their developmental journey, and that our package accurately addresses their requirements. So if you're looking for an artist development, marketing or distribution solution for your project, get in touch with The A&R Department today for a chat about how we might be able to help with your next project.

This package is designed to guide artists with a completed single, EP or album through a three month release package for their record, encompassing all of the points required to have a successful release, including A&R overview, artwork overseeing, press, marketing, digital/online distribution, radio service and full website support.

• A&R appraisal of all songs
• Full branding service
• Digital marketing overview
• Australia-wide independent radio servicing
• Targeted blog/online media service
• Physical CD online sales portal
• Digital distribution to iTunes
• 2 Months 'Plug Me In' digital support package

A four week project initiation, strategic planning and project management package. Clients are given a crash course in defining their musical identity, content creation and artist development. This package is designed for establishing artists working on a new project.

• A&R appraisal and development of all songs
• Producer choice and acquisition
• Development of digital marketing direction
• Overseeing branding development
• Overseeing mixing and mastering
• Physical CD online sales portal
• Development of a comprehensive 3 month release strategy
• Assistance with release of content

A comprehensive digital support package designed to grow your fanbase and get your music out there for people to discover, as well as drive sales through a strategic plan. This monthly package provides an affordable entry point to The A&R Department services, and will assist you to reach out to your target and audience and beyond at any stage of your career.

• Client's top 5 web pages and networking sites are targeted and maintained, including updates and maintenance as required
• Fan growth will be targeted through the client's social networking platforms
• 'Conversational' marketing campaign developed and implemented to help you connect with your fans and drive a new audience to your music
• Updating of online event listing and entertainment guides
• Establish either a download page, competition page or setup of other determined marketing portal
• Comprehensive monthly reporting of all activities

We've been at the coalface of digital music distribution and marketing for some time, and we will work closely with you to push your release out into the digital space effectively. If you've got a release but don't know how to market it across the web, this is the package for you.

• Creating of a marketing concept for your release
• Working on your points of difference to help you stay ahead of the pack
• Assisting you to get the most out of your marketing budget
• Retail marketing, and pushing for digital feature placement

The full service - complete hands-on involvement and project management. This package is for major artists, labels, management companies and advertising agencies and is charged on a monthly retainer.

• Full appraisal of all songs, full creative input on songwriting and sonic direction
• Intensive management of all facets of the project
• Producer & mix/mastering engineer choice and attainment
• Development of a full release strategy
• Radio/Television/digital media strategy
• End-to-end physical and digital marketing plan, including The A&R Department's implementation of a well rounded and conceptually unique approach to set you aside from your peers
• Below-the-line digital profile management to build your online fan relationships
• Above-the-line retail marketing and promotion, to maximise your point of sale presence
• Branding overview - development of branding through photography/graphic design
• Live rehearsal critique
• Analysis of live show
• Overseeing of recording/mixing/mastering
• Fortnightly reporting on all facts of the campaign

• Artist development
• Feedback on song structure/arrangement
• Bullet Defining sonic direction
• Mixing and mastering advice
• Assistance to find the right producer
• Overseeing of recording sessions, mixing, and mastering
• Analysis and appraisal of live performance and live set

• Development of strong branding for the artist, including photo shoots, artwork and graphic design
• Assistance with the formation of a creative team to create the right video clips

• Development and implementation of below-the-line marketing strategies to build your digital presence and fan base prior to and after product release
• Development and implementation of above-the-line digital and traditional marketing strategies to promote your product to the right channels
• Identification of target markets for the development and implementation of a radio and TV strategy
• Building and optimising mailing lists and databases

• Independent and community radio servicing
• Targeted online media and blog servicing
• Film clip and television servicing

• Digital music distribution to iTunes
• Online physical CD sales portal
• Physical CD distribution

• Full release strategy planning including retail, promo, touring etc
• Negotiation of recording, licensing and publishing deals