THE MANAGER’S HANDBOOK
The A&R Dept’s mission is to offer industry knowledge and resources, business guidance, education and creative autonomy so that developing artists can build sustainability into their practice. The Manager’s Handbook is the first entry into the MUM MGMT initiative.
Intellectual Property
Without getting into too much detail, copyright exists in the music industry in two forms: Composition and Master or "sound" recording.
Business Plan & Strategy
How many apples will you sell if you don’t know who is responsible for harvesting, let alone market them interstate?
Label Activities
Labels and Managers work together to effectively manage media assets and other associated digital / physical documents in a way that allows work to be completed effectively and in a timely manner.
Negotiate Contracts
Knowing your worth and accepting where others can provide value can see profitable partnerships arise. Stay sharp, though.
Manage Distribution Of Music And Associated Products
The distribution of product can (and should) be tailored to markets and events
Take It To Market
Convert that music lover’s desire to share in sentiment into a sub-cultural exchange of goods.
Live Performances & Touring
Music is social. Share it from live-streams, share it from stages big and small.
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