A springboard for early-stage music projects with the goal of providing specialised tools and support needed to grow and innovate.

What’s inside the incubator?

Discover Your Unique Path: Our program starts with a personalised orientation.

Build a Magnetic Brand: Unleash the power of a captivating brand.

Craft Your Signature Sound: Quality matters. Dive into our treasure trove of industry funding opportunities and production tools

Mentorship for Excellence: Learn from a seasoned industry experts and the next generation of industry professionals.

Collaborate for Innovation: Join the incubator and help build a dynamic network of fellow artists and open doors to exciting collaborations.

Partner with The A&R Dept: Your journey begins with a supportive mentorship. The incubator invites you to engage in your first proper music industry relationship with The A&R Dept. What does this mean for you? It's an opportunity to enter into a minimum commitment to distribute and publish your music through The A&R Dept and its esteemed partners WiseMusic and FUGA for three single releases, with no upfront costs.

Unlock the 80/20 Split: We believe in aligning incentives. With our "one-stop net-profit deal," you'll experience a revenue sharing model that's fair and empowering. The split is simple: you retain 80% of all digital streams and downloads generated from your three singles, while the remaining 20% helps cover costs and fuel further growth.

Data-Driven Insights: Your success is our priority, which is why The A&R Dept takes data seriously. We monitor your growth across social channels, track streams on all platforms, and gather valuable insights. These insights become your compass, ensuring that your creative decisions are rooted in both socio-cultural factors and hard data, reinforcing your path to success.